Category Archives: Hospitality Management

Charter’s Yachts of Newport Beach Updates its Seating Layout

Seating Masters teams up with Charter’s Yachts to update their lounge design and layout with new wood bar stools and laminate tables.

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Founded by the Goodin family back in 1992, Charter Yachts of Newport Beach continues to reshape and raise the industry standards by offering the best product and service at a competitive value to its loyal customers. Being a family owned business for 20 years, Charter Yachts takes great pride with its extensive experience in facilitating their customers with their event plans from weddings, funerals, to various social affairs. With over 40 years of determination and hard work, owners Norm and Penny Goodin have built their business from the ground up. Their perseverance and dedication have been the backbone of their successful business endeavors. The opportunity to share their passion for the ocean quickly turned into a full time operative yacht charter venture. As they continue to work side by side, the Goodins have revolutionized the yacht charter industry by offering their customers elegant and private yachts big enough to accommodate large groups.

Charter Yachts of Newport Beach was established upon the principles of providing their clients with the highest level of quality without comprising on their budget. Each event that is held is specifically tailored to the client’s needs. This unique venue stands out as it is the only yacht company that allows guests to enjoy the bay side Waterfront Lounge complimentary prior to boarding the yacht – delivering first class experience to them. Since clients selected that area t hang out, the Goodins wanted to update the lounge design with some fresh touches to enhance the décor. They reached out to Seating Masters who helped redesign the seating layout with new commercial furniture.


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Built to meet the rigorous demands in the industry while maintaining its condition for long periods of time, the Designer Curved Back Wood Bar Stool was the perfect solution for their seating needs. This bar stool provides a versatile style and comfort that can easily blend in with most decors.  Available in a in a black wood finish and a padded tan vinyl seat, the Goodins were impressed by the design and ordered 20 sets of these wood bar stools. Providing the ultimate comfort and support, it should come to no surprise to you that these wood bar stools are in high demand in both the food and hospitality industry.

A durable table is an important business aspect for Charter’s Yacht. When your lounge attracts large crowds on a regular basis who are looking for a comfortable spot to drink and socialize, long lasting commercial tables come into play. Ensuring maximum durability at an affordable price, the Laminate Inlay Table Top is designed to withstand daily rigors in the hospitality industry. These laminate tables are constructed of 1 1/8″ thick, 45-pound industrial grade particle board with horizontal grade laminate and thermally-fused backer, creating a finished product that is 1 1/4″ thick. Your choice of oak, beech or maple species wood is used for the top edging. The table tops come standard with a 3/8″ nominal visible wood edge, but custom sized edges are also available at additional cost.

Learn more about Seating Masters’ selection of commercial grade chairs, bar stools, booths, table tops, table bases and patio furniture here or speak to a customer service representative at (888) 941-6888.

Charter Yachts of Newport Beach is located at 2527 West Coast Hwy, Newport Beach, CA 92663, USA. They can be reached at  (949)-515-1950.

How to Make Your Restaurant Family Friendly

family friendly

More families are dining out than ever before and are becoming one of the largest consumer groups for restaurants. Families are an important segment of the population to target. If you are not targeting families, you are likely losing business to the competition because they are many family restaurants, both individually owned and popular chains such as Olive Garden. So how do you get more families into your restaurant?

One of the best ways to attract families to your restaurant is to make them more kid-friendly. This includes having a children’s menu. The children’s menu should have popular meals that appeal to kids such as burgers, tacos and ravioli. Parents are also becoming more concerned about child obesity, so offer some healthy children’s dishes such as Turkey Sloppy Joes which has less saturated fat than Beef  ones. The portions should also be smaller since children don’t eat the same amount as adults, which will save you money.  Continue reading How to Make Your Restaurant Family Friendly

8 Habits of a Successful Restaurant

fancy restaurant

This post is courtesy of our guest blogger Scott Simon:

The restaurant business is very competitive. Half of all restaurants fail in the first couple of years. Running a successful restaurant depends on a number of factors. We’ve scoured the internet to find out what are the key habits to running a successful restaurant. Here’s what we found:

  • Use quality ingredients. It doesn’t matter how many Michelin stars your restaurant has. If you are not consistently serving top quality food, your customers will not come back and your sales will fall. Always use fresh, top quality ingredients. If you have to save money, don’t do it by sacrificing the quality of you r food.


  • Treat your employees with respect. It’s no secret, running a restaurant can be very stressful. When the dinner rush comes in and customers are getting impatient and the kitchen staff starts scrambling it can be easy to lose your cool. But don’t take it out on your employees. It’s important to remind yourself and your staff that everyone is a team and it’s important to work as a team. Yelling at your employees will result in negativity trickling down to the guests and will result in complaints. A positive attitude can be contagious. Set a good example and you will be rewarded with a happy staff and happy guests.

Continue reading 8 Habits of a Successful Restaurant

Planning a Menu for Success

Restaurant Menu
Restaurant Menu

This post is courtesy of our guest blogger Scott Simon:

A well-planned menu is one of the keys to a successful restaurant. It is important to know what you customers want and how to design the menu so that it is appealing. Before you can plan your menu you need to know and understand the market you want to target. You probably will not want to create a high-priced menu with French cuisine if your restaurant is in a college town with a large, young student population and a small population of residents with high disposable income. If your restaurant is an in area with a large population of senior citizens you should use large font that can be easily read in dim lighting.  If you own a family restaurant you can make your menu more appealing to children by including interest artwork and picture of the dishes.

One way of getting to know your target audience is by conducting a surveys or a marketing audit. You can do this with survey forms or a suggestion box in your restaurant. You should also research trade publications and your competition. Look at their menus, what they are offering and the prices they charge. When you know what your customers want and what other restaurants in the area are charging this will help you create an appealing menu that will give you the edge over the competition. Continue reading Planning a Menu for Success

Increase Your Restaurant’s Traffic With Mobile Technology


Online marketing should be a part of every restaurant’s overall marketing plan. Every restaurant should have a website and a facebook page. This is an effective way to reach new and existing customers with new advertising campaigns, special promotions, news on new events, new menu items and provide location and hours. This is also a good way to introduce your restaurant to customers and let them view your menu.

Having an online presence is essential in today’s world. What’s become even more important is utilizing mobile technology to increase traffic and bring more revenue to your restaurant. Just about every one of your customers is going to have a mobile phone. Most will have smart phones. Therefore to optimize your online presence your website should have a mobile platform.

One of the simplest and most effective ways to increase traffic and sales is by integrating sms to your marketing plan. All mobile phones can receive sms messages, so this this will target 99% of your potential customer base. By contacting your customer through a variety of methods such as direct mail, email, facebook, advertising in restaurants by posting a sign or table topper, by including a short message on the receipt, radio, print ads and other methods you can to invite your opt-in and receive a text-message coupons. A local Ihop Restaurant executed a campaign where customers were invited to text IHOPFREE to receive a free short stack of pancakes. The campaign was very successful in increasing traffic including many upsells whereby those redeeming the coupon invited friends or family who bought other menu items.   Continue reading Increase Your Restaurant’s Traffic With Mobile Technology