Online marketing should be a part of every restaurant’s overall marketing plan. Every restaurant should have a website and a facebook page. This is an effective way to reach new and existing customers with new advertising campaigns, special promotions, news on new events, new menu items and provide location and hours. This is also a good way to introduce your restaurant to customers and let them view your menu.
Having an online presence is essential in today’s world. What’s become even more important is utilizing mobile technology to increase traffic and bring more revenue to your restaurant. Just about every one of your customers is going to have a mobile phone. Most will have smart phones. Therefore to optimize your online presence your website should have a mobile platform.
One of the simplest and most effective ways to increase traffic and sales is by integrating sms to your marketing plan. All mobile phones can receive sms messages, so this this will target 99% of your potential customer base. By contacting your customer through a variety of methods such as direct mail, email, facebook, advertising in restaurants by posting a sign or table topper, by including a short message on the receipt, radio, print ads and other methods you can to invite your opt-in and receive a text-message coupons. A local Ihop Restaurant executed a campaign where customers were invited to text IHOPFREE to receive a free short stack of pancakes. The campaign was very successful in increasing traffic including many upsells whereby those redeeming the coupon invited friends or family who bought other menu items. Continue reading Increase Your Restaurant’s Traffic With Mobile Technology